We are an adtech company focused in bringing the best of programmatic media buying to the performance & affiliate marketing industry.

My role as Chief Revenue Officer involves managing the teams responsible for sustaining and strengthening the bonds we have with demand and supply partners worldwide, while identifying new revenue opportunities and growing our network of cooperations. In my position, I aim to connect our technology and the commercial needs of the company, increase the profitability of the business and keep up to date on the latest industry trends to continuously build and expand our different business units.

YIELDKIT enables publishers and advertisers to perform their affiliate marketing strategies in the simplest way, yielding higher revenue and traffic with less effort.

As VP Business Operations I manage the teams responsible for sustaining and strengthening the bonds we have with advertisers and publishers worldwide, while identifying revenue opportunities and growing our network of demand and supply partners. In my position I connect our products and the commercial needs of the business, keeping up to date on the latest industry trends and use cases for our API and monetization solutions.

Forodelcolchon.com is one the most popular mattress websites in Spain. I carried out the transformation of an old blog into a thriving community, forum and mattress review site with hundreds of thousands of users. My tasks included website redesign, implementation of forum and Q&A sections, deals promotion and content marketing. The traffic of the site increased over 2000% in a 4 year period.

The retailer L’encant focuses on high-end mattresses, handmade curtains and fine bedding and linens. My goal was to increase online sales by growing the number of visitors and improving the conversion rate. I was responsible of all SEO and SEM activities and carried out the rebranding of the site. During this time I executed email marketing and social media campaigns and established performance and affiliate marketing strategies.

Completing a Master’s degree while working full time was one of the biggest challenges of my life until then, succeeding was well worth it. In two years some great professors across the disciplines pushed me to expand and challenge my worldview. While applying marketing and business concepts to real world problems I experienced the power of empathetic leadership and expanded my comfort zone. My engagement in Carlos III University exercised my creative muscle, sparked my passion for marketing and management, and humbled me to explore my place in the world.

This period was an important transition period into the international business world. My experience at the Nintendo of Europe headquarters opened my eyes to exciting new areas such as development, production, marketing and sales. The customer-driven culture taught me how much quality matters. The engagement of all the different teams involved in the creation of each product blew me away and I felt proud to be part of the process. This company continues to be an inspiration to me today.

Forodelcolchon.com is one the most popular mattress websites in Spain. I carried out the transformation of an old blog into a thriving community, forum and mattress review site with hundreds of thousands of users. My tasks included website redesign, implementation of forum and Q&A sections, deals promotion and content marketing. The traffic of the site increased over 2000% in a 4 year period.